Demo mode — data resets on refresh.
Model Comparison — All Metrics
How attribution model affects reported performance per channel
Channel · MetricFirst TouchLinearLast Touch
google
Revenue$54732$24878$54732
Conversions1824.4829.31824.4
ROAS7.23×3.29×7.23×
CAC$4$9$4
meta
Revenue$24878$24878$24878
Conversions829.3829.3829.3
ROAS5.73×5.73×5.73×
CAC$5$5$5
tiktok
Revenue$12937$24878$12937
Conversions431.2829.3431.2
ROAS5.41×10.40×5.41×
CAC$6$3$6
email
Revenue$6966$24878$6966
Conversions232.2829.3232.2
ROAS17.86×63.79×17.86×
CAC$2$0$2